Etymologists trace the origin of the word “chocolate” to the Aztec word “xocoatl,” which referred to a bitter drink brewed from cacao beans. The Latin name for the cacao tree,Theobrama cacao, means ‘food of the gods’. Throughout history, there have been several accounts of the foreigners in India growing greedy over this one bittersweet thing called ‘chocolate’ (especially the Spaniards). Ask any modern Indian today and you will find someone preferring one variant over the other but no one ever refuses a chocolate and then there are people like me. Food lovers who go to great lengths so that we can understand and put the best into our mouths and more so to be able to tell you where you can find your money’s worth.
ITC’s luxury chocolate boutique ‘Fabelle’ has taken luxury to another level with its couverture chocolates. Now it is offering you a chance to take it to another step. Their new campaign lets you choose exactly what flavours you want in your chocolate. If you like the dark or the milk ones, with caramel or with chillies or maybe you want to surprise your taste buds with a little sea salt, they do it all. And then they let you name you sweet little chocolate cup after yourself.
So we made our two dainty little “As DFW likes it” cups with a milk chocolate base, caramel, some Sri Lankan sea salt, a dark chocolate creme topped with cocoa crumbs and almond slivers. (You really should check out the video on Instagram @delhifoodwalks , https://www.instagram.com/p/BXSYWREDbKg/?taken-by=delhifoodwalks)
Personalization of luxury goods is one of the goals, we strive for in our modern lifestyle. What better way to make it sweeter (pun intended) than with a chocolate cup that resonates with you. If nothing else, it is a thrill telling your friends that ITC let you name a chocolate after yourself. We know we have been gloating about that 😉
