Le Méridien New Delhi presents “Barista Meets Artista” at the India Art Fair 2015
Delhi witnesses Le Meridien’s international campaign ‘Inspiration Brewed Here’
Le Méridien New Delhi in conjunction with India Art Fair 2015, South Asia’s largest contemporary Art Fair, played audience to a unique and interactive coffee and art performance by LM 100 member Esther Maasdam – The Global Latte artist along with visual artist -Sohan Jakhar.
This unusual art performance reinforces the brands commitment to coffee culture. The event was India’s introduction to the new year-long Inspiration Brewed Here campaign and that saw the appointment of Esther Maasdam as the first ever global latte artist for the brand. The Campaign was launched on November 11, 2014 at Le Méridien Vienna. Destination-inspired latte art is the first phase of the Inspiration Brewed Here campaign. Le Méridien will continue to announce new coffee programming throughout 2015 at hotels worldwide.
Esther Maasdam, the global latte artist, said on the occasion “As a brand that targets the creative minded traveler, Le Meridien has given me this amazing platform through the Indian Art Fair’s seventh edition to showcase the splendour of latte art. Le Méridien encourages its guests to unlock each destination via locally-inspired programming and cuisine with an eye for the arts. Merging my work in latte art with the inspiration that travel naturally brings is an exciting and unique challenge”
To find out more about Le Méridien, please visit www.lemeridien.com.
About the LM100 Creative Community
Le Méridien has introduced LM100, a group of cultural innovators of mixed generations and interdisciplinary artistic fields, chosen from the fields of art, architecture, cuisine, and design by Le Méridien’s Cultural Curator. LM100 members will offer their creativity and develop original and interactive programs for Le Méridien hotels worldwide that will transform the guest experience. LM100 members will curate Le Méridien’s interactive initiatives and propose other established or emerging talents that reflect the brand’s core values.
About Le Méridien Hotels & Resorts
Le Méridien, the Paris-born hotel brand currently represented by 100 properties in 50 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. With close to 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provided a strong international complement to Starwood’s then primarily North American holdings at the time of purchase. Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation as well as redefining its brand strategy. By appointing a full-time Cultural Curator – French arts-provocateur Jérôme Sans – Le Méridien transformed numerous guest touch points, thus bringing unique and interactive experiences to its guests. Plans call for dynamic expansion of Le Méridien Hotels and Resorts within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific markets, including destinations such as India, Thailand and China. Le Méridien recently opened new hotels in Arlington (VA), Istanbul, Coimbatore (India), Koh Samui (Thailand), and Taipei, and will open in the next 12 months in Bali, Zhengzhou (China), Ho Chi Minh City (Vietnam), and Suvarnabhumi (Thailand). For more information, please visit www.lemeridien.com.