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Barista Meets Artista

Le Méridien New Delhi  presents  “Barista Meets Artista” at the India Art Fair 2015

Delhi witnesses Le Meridien’s international campaign ‘Inspiration Brewed Here’

Le Méridien New Delhi  in conjunction with India Art Fair 2015, South Asia’s largest contemporary Art Fair, played audience to a unique and interactive coffee and art performance by LM 100 member Esther Maasdam – The Global Latte artist along with visual artist -Sohan Jakhar.

This unusual art performance reinforces the brands commitment to coffee culture. The event was India’s introduction to the new year-long Inspiration Brewed Here campaign and that saw the appointment of Esther Maasdam as the first ever global latte artist for the brand. The Campaign was launched on November 11, 2014 at Le Méridien Vienna. Destination-inspired latte art is the first phase of the Inspiration Brewed Here campaign. Le Méridien will continue to announce new coffee programming throughout 2015 at hotels worldwide.

LM Coffee Art 31 Jan (1)Esther Maasdam, the global latte artist, said on the occasion “As a brand that targets the creative minded traveler, Le Meridien has given me this amazing platform through the Indian Art Fair’s seventh edition to showcase the splendour of latte art. Le Méridien encourages its guests to unlock each destination via locally-inspired programming and cuisine with an eye for the arts.  Merging my work in latte art with the inspiration that travel naturally brings is an exciting and unique challenge”

To find out more about Le Méridien, please visit www.lemeridien.com.

About the LM100 Creative Community

Le Méridien has introduced LM100, a group of cultural innovators of mixed generations and interdisciplinary artistic fields, chosen from the fields of art, architecture, cuisine, and design by Le Méridien’s Cultural Curator.  LM100 members will offer their creativity and develop original and interactive programs for Le Méridien hotels worldwide that will transform the guest experience.  LM100 members will curate Le Méridien’s interactive initiatives and propose other established or emerging talents that reflect the brand’s core values.

About Le Méridien Hotels & Resorts

Le Méridien, the Paris-born hotel brand currently represented by 100 properties in 50 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005.  With close to 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provided a strong international complement to Starwood’s then primarily North American holdings at the time of purchase. Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation as well as redefining its brand strategy. By appointing a full-time Cultural Curator – French arts-provocateur Jérôme Sans – Le Méridien transformed numerous guest touch points, thus bringing unique and interactive experiences to its guests. Plans call for dynamic expansion of Le Méridien Hotels and Resorts within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific markets, including destinations such as India, Thailand and China. Le Méridien recently opened new hotels in Arlington (VA), Istanbul, Coimbatore (India), Koh Samui (Thailand), and Taipei, and will open in the next 12 months in Bali, Zhengzhou (China), Ho Chi Minh City (Vietnam), and Suvarnabhumi (Thailand).  For more information, please visit www.lemeridien.com.

Anubhav Sapra is an avid foodie! He is a Founder but proudly calls himself a Foodie-in-chief at Delhi Food Walks. He is also a street-food and Indian regional cuisine connoisseur and loves to write about street-food.
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COFFEE with Raju Bhaiya

COFFEE with Raju Bhaiya

 By Shagun Nayar

On my way back from college, I found myself craving a hot cup of well-made coffee on a rather cold windy winter evening. Okay, so one thing about staying or studying in north campus (A part of Delhi University) is that, you find innumerable places to eat. They range from the local Cholla-Kulcha Waala, the small stalls serving hot steamed Momo’s to the fancy well lit up cafes at Hudson. But having stayed and studied here for over a year and a half I have come to realise that there are very few places which serve you good coffee. The obvious exceptions being Costa Coffee or Barista. However, these big coffee shops fail to qualify as your daily dose of ‘chai’ or ‘coffee’ since you’re living on a student budget and are perpetually trying to save money.

IMG_20150128_165130941So, I went on a quest to find a place where I would get a piping hot cup of well-made coffee. To my rescue came, ‘Raju Coffee Waala’ who is interchangeably known as ‘Raju Maggie Waala’. Situated on the Chatra Marg, right outside the Law Faculty, Raju makes the best coffee I’ve had in North Campus. What sets Raju apart from the various other chai/coffee stalls is the fact that his coffee is hand beaten. This is the reason behind his coffee being Frothy, Light and Flavorsome. In addition to this, he sprinkles some coffee powder on the top to give it that extra kick, making his coffee the best in the neighbourhood.

Raju Suri or Raju Bhaiya understands the relevance of marketing and in an attempt to increase his sales, he has devised an addition to his normal cup of coffee i.e. a cup of ‘light coffee’, for those who love having their daily dose of coffee but don’t like it strong.

So, the next time you’re wandering the streets of Kamla Nagar /aimlessly driving by this beautiful university road or walking back from a tiresome day at college. Be sure to stop and pick up a cup of piping hot coffee at Raju Coffee Waala.

Timings: 10:30am – 6:00 pm

Rate: Rs. 15/cup

 

 

Anubhav Sapra is an avid foodie! He is a Founder but proudly calls himself a Foodie-in-chief at Delhi Food Walks. He is also a street-food and Indian regional cuisine connoisseur and loves to write about street-food.