Amira Pure Foods holds Live Kitchen, on the festive occasion of Holi, at AAHAR International Fair 2014
Holi is not just the festival of colours but also the time to indulge in some gastronomical delights. To savour in on the moment, Amira Pure Foods, one of the top global food companies, organized a live kitchen at AAHAR International Fair 2014. The event was hosted by celebrity chef Ripudaman Handa, the winner of Masterchef India Season 3, who displayed how Amira products can be used to add flavor to Holi delicacies.
Ripu Daman Handa is a gym instructor from Delhi who won the season 3 of MasterChef India. He won the kitchen battle by defeating Doyel Sarangi, a homemaker from Kolkata and Varanasi-based Navneet Rastogi, who comes from a family of caterers.
“Holi is a festival associated with some of the best food and sweets like gujiya, puran poli, sweet rice, kesar pulao and kheer. And the brand Amira epitomizes authentic basmati rice and other healthy, specialty foods. Therefore we wanted to further enhance the festive spirit and organized this Live Kitchen, to make Holi even more exclusive and scrumptious for people.” said an Amira Foods official.
Masterchef Ripudaman could not agree more. The 24-year-old former trainer, a Punjabi at heart, has come a long way since his win in the top food programme across the world. He has prepared some crackling and delicious Holi dishes at the Amira Live Kitchen. As a formal instructor, he takes special interest in healthy food, and for the Amira Live Kitchen, lined up extraordinary recipes for the audience.
As part of the main course, the Masterchef cooked Amira Vegetable Fried Rice and Amira Peas Pulao and for the dessert he prepared a lip-smacking Amira Kesari Kheer, garnished with saffron.
Amira strives to achieve ‘passion for purity’ by ensuring that the customers get pure, unadulterated and authentic food. Amira provides not just the best basmati rice to customers but also the best Indian snacks, ready-to-eat dishes and a range of organic products including legumes, lentils, spices and herbs.
To showcase the same, the chef cooked Amira Canapé Indiano, a starter made from sautéed Amira Rice fusing with Amira Namkeen and made yummier with a dash of Amira Organic Spices. This was followed by cooking Amira Chatapati Bhel, a unique and light all-time snack made from Amira Namkeens.